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Privacy Policy

Why Choose Rainbow Financial Services?

This platform is specifically built for Direct Selling Agencies (DSA). Direct selling agencies can be an organization as well as an individual entity who shall elect to work under Rainbow Financial Services (and/or referred to as the "said company") and are committed to perform businesses that market and sell products or services directly to consumers without utilizing traditional retail locations. Instead of using a physical store, direct selling agencies rely on a network of independent sales representatives or distributors who engage directly with consumers to promote and sell the company's offerings. This sales model often involves personal relationships, one-on-one demonstrations and direct interaction between the distributor and the consumer. To build an effective business network for DSAs to cater business opportunities, the said company has launched a mobile based application named and styled as "MyHero" (and/or referred to as the "said mobile application").

The services offered through said mobile application are managed by the said company. Respecting your privacy is a priority for the said company. This Privacy Policy provides comprehensive insights into how we gather and employ data. We strongly recommend a thorough review of this Privacy Policy. Upon availing the services rendered by the said company, you are consenting to the collection and utilization of your data as outlined within this Privacy Policy.
Upon registering at the said mobile application, you grant us and our affiliated partners, permission to contact you and present our services for the chosen product. This includes sharing product-related information, presenting ongoing website promotions and introducing offers from associated third-party entities. Furthermore, even if your number is registered under Do Not Disturb (DND) or Do Not Call (DNC) lists, you authorize us to contact you from Said mobile application and through affiliated partners for the aforementioned objectives for a period of up to 120 days from your registration. In addition, due to your active and deliberate choice to opt-in, you are
eligible to get promotional offers from advertisers or partnering websites, eliminating the need for DNC verifications.
This Privacy Policy encompasses how the said mobile application handles personally identifiable information gathered during your presence on the said mobile application and your utilization of said mobile application services. The policy also pertains to personally identifiable information shared by the said mobile application's business partners. Please note that this policy does not extend to practices employed by companies not owned or in any way controlled by the said mobile application, nor does it apply to individuals not employed or managed by the said mobile application.
Said mobile application acquires information that is personally identifiable in nature when you create an account, visit web pages, use specific products or services, or participate in promotions or sweepstakes. Additionally, the said mobile application may receive personally identifiable information from its business partners.

During the registration process, said mobile application requests your first and last name, postal code, time zone, city, state, country, birth date, gender, and email. Once registered and signed in to our services, your identity is no longer anonymous to us.
Registration will also prompt you to link your email ID, pager, mobile number, or other device to enable receipt of textual messages, notifications, and any other wireless services. Through registration, you grant us permission to send alerts via SMS/email containing login details, bidder's request notifications, and potential advertising messages/emails.
If you ever decide to discontinue receiving these SMS/email alerts, a simple action you can take is to compose an email addressed to In this email, kindly
include your mobile number(s), and upon receipt, we will remove your mobile number from the alerts list.


Sharing and Disclosure of Information:

Said mobile application is committed to not selling or renting your personally identifiable information to any party except as explicitly outlined here. However, it's important to note that said mobile application reserves the right to transfer and/or sell your personally identifiable information to an affiliate, as well as to any entity that becomes the successor-in-interest due to the sale of a portion of said mobile application's business or as a result of a reorganization, merger, or consolidation involving said mobile application with another entity. This would apply when said mobile application is not the surviving entity in such transactions.
For the context of this statement, the term "affiliate" pertains to any individual, corporation, partnership, trust, limited liability company, unincorporated association, or any other entity that indirectly or directly controls, is controlled by, or shares some common control with said mobile application. The concept of "control" in the context of an affiliate signifies the possession of power, whether through voting rights, contractual authority, or any other means, to influence or guide
the management or policies of the controlled entity.

It's important to understand that, for the purposes of this Privacy Policy, the term "person" encompasses all forms of entities, including natural persons, partnerships, corporations, limited trusts, liability companies, unincorporated associations, and more.

Third-Party Advertising:

Said mobile application might engage ad agencies and/or third- party advertising companies for the purpose of delivering advertisements when you access our website, "". These entities could utilize details/information (excluding your personal details such as email address, telephone number, name, or address) pertaining to your visits to this and other websites. The purpose of this information usage is to present advertisements on this website as well as other websites, showcasing products and services that could capture your interest.

Data Storage:

It's important to note that we do not engage in the collection of biometric and unique data. Additionally, we refrain from storing any form of personal or critical customer information within our server infrastructure. Your data security and privacy are paramount to us.

Privacy Policy Changes:

Please be aware that Said mobile application retains the right to modify this policy periodically, based on our discretion. In the event that we implement significant alterations to the manner in which we utilize your personal information, we will inform you via posting these alterations on the pages dedicated to our Privacy Policy.


To ensure your privacy and security, your account information is safeguarded with password protection.


Why We Collect Information:

We gather your personal information for the reasons mentioned below:
  To establish communication with you in the event it is required
  To render to you the services as are requested by you

  To maintain social history as regulated by prevailing laws or


We utilize contact details internally to:

  Focus our endeavors on enhancing our products

  Reach out to you in your capacity as a survey participant

  Dispatch promotional content from our advertisers or contest sponsors.

The website includes links to separate websites. It's important to note that we do not hold accountability for the privacy practices of such websites not being under our ownership, management, or control.
The borrower will have the opportunity to grant or withhold consent for the utilization of particular data, controlling its disclosure to external parties, determining data retention periods, and retracting previously granted consent for the collection of personal data. Additionally, if necessary, the borrower can request the application to delete or erase the data.
It is mandatory to obtain explicit consent from the borrower before sharing personal information with any third party, except in instances where such sharing is mandated by statutory or regulatory obligations.


Assignment off Intellectual Property Rights:
By accessing or using the said mobile application and website,

you acknowledge and agree to the following terms regarding the

assignment of intellectual property rights arising from your use of the said mobile application and website:
* Ownership: The said mobile application and website and all

its associated intellectual property rights, including inter-alia trademarks, copyrights, trade secrets, patents, and any other rights being of the proprietary nature, are owned by said Company or its licensors. Your use of the said mobile application and website shall not be construed as a grant of any ownership rights to the said mobile application and website or its underlying intellectual property towards you.
* User-Generated Content: Any content, materials, or

information that you generate, upload, or transmit through the said mobile application and website ("User Content") remains your intellectual property. However, by using the said mobile application and website, you grant said Company a non-exclusive, worldwide, royalty-free, sublicensable license to use, modify, reproduce, publish, modify, translate, create derivative works from, distribute, and display your User Content for the purpose of promoting, operating, and improving the said mobile application and website.
* Assignment: You agree that any intellectual property rights

that may arise from your use of the said mobile application and website, excluding your User Content, shall be promptly and automatically assigned to said Company upon their creation. This assignment includes, but is not limited to, any feedback, suggestions, or ideas you provide to said Company regarding the said mobile application and website. You agree to execute any further documentation required to effectuate this assignment.
* Protection of Trade Secrets: You acknowledge that the said

mobile application and website may contain valuable trade secrets, proprietary information, and confidential know- how belonging to said Company. You agree not to disclose, reproduce, distribute, or otherwise make available to any third party any such information without taking our prior consent in writing.
By using the said mobile application and website, you acknowledge that you have read and understood the terms of this Assignment of Intellectual Property Rights clause and agree to be bound by its provisions. If you do not agree to these terms, you must not use the said mobile application and website.
This clause shall be construed in accordance with and governed by the laws of India. Any disputes that may arise under or in connection with this clause shall be subject to the exclusive jurisdiction of the courts of Kolkata.


Confidential Information:

The term "Confidential Information" means any and all information (whether or not marked as confidential or proprietary), whether in written, graphic, oral, electronic or other form (including but not limited to copies thereof, samples, models, tools, material, etc.), whether directly or indirectly disclosed by or on behalf of the said Company, the said mobile application, or one of its Affiliates (the "Disclosing Party") to you (the "Receiving Party").

In particular, Confidential Information includes, without limitation, any inventions or research and development information, trade secrets, know-how, information related to technology, engineering or other data, processes, techniques, intellectual property, and proprietary materials, planning or marketing information, manufacturing, procedures or strategies or any financial or other business information (e.g. information about suppliers, costs, pricing, research and development programs, customers etc.) of the Disclosing Party (including information of, and information disclosed by, one of its Affiliates) even if this information has only an indirect relation to the Contractual Project.


You, the Receiving Party, acknowledge and agree that all

information, data, trade secrets, intellectual property, and proprietary materials, including any material that has been related to the said mobile application and services are confidential and proprietary to the Company. You agree to treat such information with the utmost confidentiality and to not disclose, reproduce, distribute, or use such information for any purpose other than the intended use of the said mobile application.

You further agree not to decompile, reverse engineer, or otherwise attempt to obtain the source code of the said mobile application or any proprietary software associated with it. Unauthorized use of any nature or any disclosure of confidential information may result in legal action and damages.

The provisions on confidentiality shall not apply to any Confidential Information of a Disclosing Party that:

a) has received approval for release by prior authorization in writing by the Disclosing Party and/or;


b) is, at the time of disclosure, already in the public domain and/or becomes publicly known through no fault of the Receiving Party and/or;


c) is gathered by the Receiving Party, from a Third Party other than the Disclosing Party in the absence of breach of either obligations of confidentiality clause by such Third Party and/or;


d) is been informed to the Receiving Party prior to disclosure as evidenced by tangible records and/or;


e) is independently structured by the Receiving Party without any support of the Disclosing Party's Confidential
Information and/or;


f) revelation due to a court's decision or a public


In case paragraph (f) applies, the Party constrained to disclose Confidential Information shall set the limit of disclosure to the necessary and shall keep informed the other Party as soon as practicable.


The Receiving Party agrees to bear the burden of the proof of any one condition provided for in paragraphs (a) to (e) hereinabove.


Confidential Information shall not include:

(i) information which forms a part of more general information previously available to the Receiving Party or its approved Affiliates, or
(ii) information which has been reported in the public literature in general terms that do not specifically correspond to the Confidential Information.


The term "Affiliate" means any association, corporation, or other entity that indirectly or directly controls, is controlled by, or is under control of the common nature with any of the Parties, where "control" means the possession of the majority of common and/or extraordinary stock and/or voting rights of such association, corporation, or other entity. Shall further be considered as "Affiliates" any directors, officers, employees or the expressly authorized representatives or agents of such corporations, associations or other entities.

The term "Third Party", for the purposes of this Clause, means all individual and legal entities other than the Parties and the Affiliates.


Log Files:

Log information may encompass details such as browser type, internet protocol (IP) addresses, referring/exit pages, internet service provider (ISP), operating system, click stream data, and date/time stamp. This collected log information can aid in improving the services provided, enhancing marketing efforts, refining analytics, and bolstering Website functionality.


Additional Policy Information:

1. Widgets: The said mobile application may incorporate Widgets, being interactive mini-programs designed to offer
services of specific nature from other companies (e.g., opinions, music, displaying news, etc.). Through these Widgets, Personal Information like your email address might be collected. There may also be utilization of cookies by the Widget to ensure proper functionality. It is of essence to note that the collected information by Widgets adheres to the privacy policy of the company responsible for its creation, not Said mobile application.

2. OTP Based Sign-On: You can access the said mobile application using one-time OTP services provided by an SMS gateway provider. Your identity is authenticated by these services and you are provided with the option to share specific Personal Information with us, such as your name, sign-in credentials, and contact number, to establish a connection among our platforms.

3. Links to 3rd Party Sites: The said mobile application may feature links to separate websites, each with distinct privacy practices that may deviate from those of Said mobile application. If you furnish your Information being of the personal nature to any of these external sites, your information will be subject to their privacy policies. We firmly recommend exercising caution and reading the privacy policy of any website you visit.


Cookie Policy:
When activated, we have the option to place cookies that retain minimal data on your device during your visits to said mobile application. Cookies are small digital files that gather information during visits to the said mobile application, identifying viewed sections. They assist us in identifying preferred features and previously viewed content. While some cookies are session-based, others, known as 'persistent' cookies, remain on your device. 'Persistent' cookies can tailor our content based on your preferences when you revisit the said mobile application.
We and our partners, which include banking and financial entities, affiliates, and analytics providers, utilize
technologies like cookies, beacons, tags, and scripts like Google Ad sense and Google Analytics. These technologies mentioned herein aid in analyzing trends, managing the said mobile application, tracking user movements, and gathering demographic information about our user base in aggregate. Reports on the use of these technologies by these entities, both individually and collectively, may be received.
Cookies are employed on our website to tailor our service specifically to your needs. When you utilize the mobile application in question, this customization is extended to that platform as well, you agree that such cookies can be placed on your device. You have the freedom to disable/delete these cookies by adjusting your device settings. Control over cookie usage can be managed at the individual device level. Refusing cookies might not prevent you from using the said mobile application, but it could limit your access to certain features or areas. Unless you modify your device settings to reject cookies, our system will generate cookies when you log into the mentioned mobile application. Please be aware that said Company is not accountable for cookies placed on your device by other
application/websites or the information collected by them.


Communication through email and SMS:
We offer registered customers periodic email and SMS notifications. Furthermore, users have the choice to subscribe to email newsletters, which may occasionally include emails promoting Said mobile application or third-party products. Said mobile application users can choose to stop receiving promotional emails and unsubscribe from newsletters you can opt out of these communications by following the instructions in the emails. However, it's important to note that opting out of these communications will not impact the receipt of service- related emails or SMS, such as alerts.. It's worth noting that our partners also offer these services.


Products and Services by Third Parties:
Said mobile application features various products and services offered by third parties, including loans and credit cards from lenders, banks, credit card issuers, and bank account opening
lenders (collectively referred to as "Offers"). If you choose to apply for these specific products or services, disclose information to the providers, or authorize them to collect your data, their utilization of your information is regulated by their individual privacy policies. We advise you to review the practices of these external service providers before deciding to use their services. It's crucial to recognize that the mentioned mobile application is not accountable for their privacy procedures.


Testimonials, Blogs, and Other Forums:
Upon receiving your consent, Said mobile application may publish your testimonial on the said mobile application, along with your name. Should you desire the removal of your testimonial, kindly get in touch with Said mobile application at

If you use a blog or any other public forum within the mentioned mobile application, any information you provide there may be accessible to other users, who could potentially read, collect,
or utilize it. This information might also be employed to send you unsolicited messages. Please be aware that the mentioned mobile application cannot be held accountable for any Personal Information you choose to share in these forums.





Data Security:

We prioritize the safeguarding of all your data. We adhere to widely accepted standards to ensure the protection of Personal Information submitted to us. This encompasses both the transmission of data and its storage. While we diligently apply security measures, it's essential to acknowledge that no method of transmission over the Internet or electronic storage can guarantee absolute security. If you have inquiries about security pertaining to the said mobile application, feel free to contact us at


Security Measures:

We maintain the security of your online sessions through a variety of measures, including firewalls, encryption techniques, authentication protocols, and more. This approach also safeguards the said mobile application's online accounts and systems from unauthorized access.


Password Protection:

During Service registration, we require you to set a password for the sake of your privacy and security. For added security, we transmit information like your Registration Information for the said mobile application or Account Credentials in a secure manner.


Secure Facilities:

Our servers are hosted in secure facilities that require multiple layers of authentication, including identity card and biometric recognition procedures. Trained security personnel consistently monitor these facilities 24/7, 7 days a week.

Database Protection:

Our databases are fortified to prevent general employee access, both physically and logically. Furthermore, we employ encryption methods to secure your Service password, ensuring that it remains unrecoverable, even to us. All backup drives and tapes are also encrypted to further enhance security.
Physical Access Controls:

We implement stringent physical access controls to regulate entry to our buildings.

Protection Against Unauthorized Data Transfer:

Employees are strictly prohibited from moving sensitive content from the database to insecure machines. This ensures that data cannot be extracted Data from the database is never transferred to or stored on insecure laptops or devices.


SSL Encryption:

In the Said mobile application it has been confirmed that SSL encryption technologies are employed to ensure security. to bolster its privacy practices. It's crucial to recognize that these measures exclusively apply to and the said mobile application and systems incorporated in the same.


Encryption of Private Information:

All communication between your computer and the said mobile application that involves any Personal Information is encrypted. This encryption protocol enables secure communication between client and server applications, designed to thwart eavesdropping, tampering, and message forgery.


Secure Communication:

All communication containing Personal Information between your computer and the said mobile application is encrypted. This safeguards against eavesdropping, tampering, and message forgery. This encryption ensures that client and server applications can communicate in a manner designed to maintain your data's integrity and confidentiality.


Behavioral Targeting / Re-Targeting:

We partner with a third-party service provider to assist in displaying advertisements within the mentioned mobile application and managing our advertising across various platforms. This third-party partner may utilize technologies like cookies to gather information about your interactions within the mentioned mobile application. This information is then utilized to deliver advertising content to you based on your usage behaviors and interests. If you would rather not have this information used for the purpose of serving you interest-based advertisements, you have the option to opt-out by clicking here. Please be aware that opting out in this manner does not exclude you from receiving ads entirely. You will still receive generic advertisements.

Responsibility for Login Credentials:

You are responsible for maintaining the confidentiality of your login ID and password. Under no circumstances should you share these credentials with third parties. In the event that you suspect your credentials have been compromised or disclosed to others, promptly contact us at We cannot
be held responsible if unauthorized access occurs as a result of compromised credentials or any breach of this Privacy and Security Policy or the Terms of Use of the mentioned mobile application by you.



Said Mobile Application Partner Privacy Policy:


The said Company recognizes and respects the privacy, confidentiality, and security and the mentioned mobile application has certain expectations from its customers, referred to as "customer," "you," or "your." pertaining to their Personal Information residing with the said mobile application.

Safeguarding and preventing the misuse of customers' Personal Information are key priorities of the said Company.
The Said Company is strongly dedicated to preserving the privacy of its customers and has put in place appropriate and reasonable measures that align with industry best practices. These measures are intended to safeguard the confidentiality of customer information and its transmission through the mentioned mobile application. The mentioned mobile application shall not be held accountable for any disclosure of confidential information in accordance with this privacy commitment or as per the Terms of Use of the website or any existing agreements with customers.
This Privacy & Security Policy outlines the principles and practices regarding privacy and security maintained by the company (referred to as Policy) elucidates our approach to safeguarding Personal Information shared on the said mobile application and how we employ this information in relation to the services we offer through the said mobile application (referred to as "Service").

Upon registering on said mobile application, you provide consent for us and our affiliated partners to contact you and extend their services for the chosen product. This includes conveying product-related information, presenting ongoing promotions, and introducing offers from associated third-party entities. Regardless of your registration on Do Not Disturb (DND) or Do Not Call (DNC) lists, you authorize us and our affiliate partners to contact you for the aforementioned purposes For a duration of up to 45 days following your registration, depending on your active opt-in, you may be eligible to receive promotional offers from advertisers or partnering websites, eliminating the need for "Do Not Call" (DNC) verifications.

Data Handling and Usage:

As a partner of the Said mobile application, we are committed to safeguarding the privacy of the data you provide. We collect and utilize your data solely to deliver our best services to you and to enhance our offerings. Your information will be treated in compliance with the terms specified in this privacy

Information Collection:

We gather information from you that are relevant to our partnership and services. This may include contact details, business information, and any data required to facilitate our collaboration.


Third Party Information Sharing:

Unless you explicitly instruct Said mobile application to do so, your Personal Information will not be shared with third parties.


Data Usage

The data we collect will be utilized for the following purposes:

* To establish and maintain our partnership

* To provide you with access to our resources and tools

* To communicate with you regarding partnership-related


* To enhance and personalize our services based on your preferences and feedback

Sharing of Information

We will only disclose your information to third parties when it is necessary for cooperation or mandated by law. We guarantee that any third parties we share your data with adhere to rigorous privacy standards.
Data Retention

We will keep your data for the duration of our active partnership and as mandated to meet our contractual and legal responsibilities. Following the conclusion of our partnership, we will securely dispose of or anonymize your data.
Upon account deletion, we will retain your data for a period of 3 months (ninety days) from the date of account deletion. During this time, your data will be securely stored and will not be accessible or used for any purpose other than what is necessary 

for legal or administrative purposes, such as addressing outstanding issues or complying with legal obligations.
After the retention period has elapsed, we will permanently delete all your data from our systems, ensuring that it is no longer accessible or recoverable. Please note that this deletion process may take some time due to technical requirements and backup systems, but we are committed to completing it as promptly as possible.
It's important to understand that certain data, such as records related to financial transactions or data that is subject to legal retention requirements, may be retained for longer periods as required by applicable laws and regulations.
We value your privacy and are dedicated to maintaining the security and confidentiality of your data, even after you decide to delete your account. If you have any questions or concerns about our data retention practices, please feel free to contact us at

Your Rights

You have the right to access, rectify, or erase your personal data. If you wish to exercise these rights or have any concerns about the handling of your data, please contact us using the provided contact information.


Policy Updates

We reserve the right to periodically update this privacy policy to account for alterations in our practices or legal obligations. All updates will be published on our platform and will become effective upon publication.
By continuing our partnership, you signify your agreement with this privacy policy. If you disagree with any aspect of this policy, please refrain from continuing our partnership.
If you have any questions or concerns regarding this privacy policy, please do not hesitate to reach out to us using the contact information.


Said Mobile Application Retailer Privacy Policy:

The Company recognizes your expectations concerning the privacy, confidentiality, and security of your Personal Information entrusted to the mentioned mobile application. Safeguarding customers' Personal Information and thwarting any misuse thereof stands as a prime concern of the Company.
The Said mobile application is firmly dedicated to safeguarding the privacy of its customers. We have put in place all necessary and reasonable measures in accordance with industry best practices to ensure the confidentiality of customer information and its secure transmission through our website, "". However, the Said mobile application cannot be held liable for the disclosure of confidential information when it complies with this privacy commitment or aligns with the Terms of Use of the said mobile application or any existing agreements with customers.


Privacy & Security Policy Overview:

This section of the Privacy & Security Policy elaborates on our

methods for protecting Personal Information that is provided to the Company, including the said mobile application and elucidates how this information is used in conjunction with the services we render via the said mobile application.
By registering on the Said mobile application, you are granting us and our affiliated partners the authorization to contact you via phone for purposes such as offering services related to the chosen product, sharing product information, providing details about ongoing promotional offers on the website, and presenting offers from affiliated third parties. Furthermore, your consent extends, regardless of your DND (Do Not Disturb) or DNC (Do Not Call) registration status, to receiving calls from the Said mobile application and affiliated partners for the mentioned purposes for a period of up to 45 days from your registration with us. Additionally, if you have actively opted in, you may receive promotional offers from advertisers or partnering websites, eliminating the need for DNC checks.
Upon agreeing to our "Terms of Service," you grant authorization for our Retailer partners to perform a CIBIL check on your profile.

Upon registering with Said mobile application we will request essential personal details, that includes details such as your first name, last name, time zone, zip/postal code, country, state, city, email address, birth date, and gender. After you have finished the registration process and logged into our services, your identity is no longer anonymous to us.
At the time of registration, you will also be prompted to provide your mobile phone number, email ID, pager, or other devices for receiving text messages, notifications, and other wireless services. By completing the registration, you give us permission to send SMS/email alerts to you, which may include login details, notifications related to bidder's requests, or promotional messages/emails from us.
If you wish to stop receiving SMS/email alerts at any time, you can easily do so by sending an email to
with your mobile number included, and we will ensure that your mobile number is removed from our alerts list.

Security Concerns:

For any security-related concerns, please reach out to us at We're committed to addressing your
concerns promptly and with a personalized response.

Contact Us:

If you have any inquiries, questions, comments, concerns, or feedback regarding this Privacy and Security Policy or any other privacy or security-related matters, please feel free to email us at

Corporate Address:43/3 Hazra Main Road, 2nd    Floor, Asha

Building. Kolkata - 700019, West Bengal.

Registered Address:114E/1 Selimpur Road, Kolkata - 700031, West


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